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Featured in Channel Partners: MSPs Prosper from DRaaS

Shridar Subramanian, StorageCraft’s vice president of marketing and product management, tells Channel Partners that partners who are concerned about protecting their customers’ data, not just in the data center but also in the cloud, are opting to offer DRaaS.

“There are a few customers who really don’t care for this, primarily because they may not be too dependent on their data for running their business-critical or even for running their business in general, so for those folks this may not be much of a value-added option,” he said. “But for most of the customers who really depend on information and data, this is something that they find extremely valuable.”

When asked about customer revenue, wins and retention due to adding DRaaS, two-thirds (66 percent) of respondents reported an increase in revenue per customer, 63 percent reported improved customer retention and 23 percent reported they have won new customers, according to the survey.

Continue Reading: StorageCraft Survey: MSPs, VARs Prospering from DRaaS.